Because companies are what they do, that means your reputation and brand are at stake.
Reputation is about being credible and respected. These days, reputation management is often translated as being about online reputation and social media can indeed contribute to making or breaking reputation.
But, there's a lot more to building and maintaining reputation. We know that no matter what we say about ourselves, it's what others say that counts.
We've seen it happen in an instant - when brands are exposed and the walls fall as traditional demarcation lines blur between politics and commerce, when one person can influence a company, an industry or even a country.
Among all of this, it is fundamental that organisations protect and enhance their reputations, valuing reputation as an asset.
Our approach is to:
- Understand the people and stakeholders who influence perceptions of your brand and organisation
- Put in place the strategies that will help you connect with the influencers among your stakeholders and communities
- Provide sound, independent and objective advice and insight at the senior management and board tables.