We're senior-level practitioners - in other words, we've been around a while, we've seen and done a lot, and we know what we're doing.
We're based in Auckland. We work around the country as needed. We have international people we can draw on as well, if you operate in other countries.
We bring another perspective to your business and our clients are testimony to how we work. We're practical, hands-on people, we get on with the job, and we're prepared to speak up and provide to-the-point advice that's grounded in experience.
Reputation can make or break you. Do you have the sort of reputation you're proud of? After all, it's what others say that counts and it's how they see you that'll carry you through in a crisis.
Having great relationships with the people and organisations that count is what this bit's about. You might want people to see you as an opinion leader. Or, you could be looking to position the company for listing. Perhaps you want to ensure your investors and shareholders keep viewing your company as a worthwhile investment.
Sometimes, little issues can escalate into big crises. Sometimes, a crisis erupts seemingly from nowhere - an innocent decision made ages ago that comes back to bite you. When you've done the corporate communication well, you'll have credibility to draw on. But it'll still take some smarts to stop the issues becoming crises, and to bring full-blown crises under control - and keep your reputation intact. We help you prepare for just this moment.
Strata's team includes experienced former journalists who know that dealing with the media sometimes isn't easy. We'll help you work effectively with the media. And when you want to fly under the radar, we'll help you do that too. Our media training programmes help you and your team have a positive relationship with the media.
There's a lot more to internal communications than meets the eye. Newsletters, intranets and 'town-halls' etc go part of the way, but they're the instruments, not the orchestra. We know that if your staff aren't happy, you're not getting 100 percent from them. Good internal communication helps strike the right note within the company, so your staff are singing your praises in the community.
So, your staff are saying great things about you, and so are your investors and shareholders.You probably want the community you work in to think good things about you too. So, they need to experience good things from you. And you probably want to understand what the community's thinking as well, especially since many are probably your customers, neighbours, shareholders and staff members' families. For instance, if you want to build a new building, if your neighbours know and understand you, they're probably more likely to talk about your plans in a friendly fashion, than picket your site in protest.
So you have a new product and you want people to know about it. Marketing communications is getting your customers to talk about your products and brands. Part of this might be fun stuff, like pop-up shops, or getting people dressed up to hand out your product on the street, an event, or organising a social media campaign. Whatever the means, it's getting people vocal about your products.
